Internet Marketing Strategy

If you’re running a tight schedule, publishing-wise, and you need your RSS feed to reflect the actual timeline of the release of your articles, FeedBurner might seem to lag somtimes. Other reasons you might need to make FeedBurner update quickly are for podcast feeds, feeds being used for alerts or notifications … I’m sure you know better than me what you want to use it for!

This is because, by default, FeedBurner pings your feed on a 30 minute interval. In order to increase this interval, you must direct FeedBurner to do so. Navigate to the Ping FeedBurner submission form and enter your FeedBurner feed URL; FeedBurner will immediately synchronize with your actual feed and continue on with a much more real-time watch on it.

We recently made a change to the Remove URL tool in Webmaster Tools to eliminate the requirement that the webpage’s URL must first be blocked by a site owner before the page can be removed from Google’s search results. Because you’ve already verified ownership of the site, we can eliminate this requirement to make it easier for you, as the site owner, to remove unwanted pages (e.g. pages accidentally made public) from Google’s search results.

Once you’ve requested to have a URL removed from the search engine’s result pages, your account will be flagged for a 90 day grace period, during which you can revoke the removal request. Google will continue to spider your website but not display it in results page during this period.

For permanent removal, you must ensure that one of the following page blocking methods is implemented for the URL to be removed:

• indicate that the page no longer exists by returning a 404 or 410 HTTP status code
• block the page from crawling via a robots.txt file
• block the page from indexing via a noindex meta tag

For more information, read more about Easier URL Removals on Google Webmaster Central.

Markup Heirarchy – Advantages in SEO
Soh Tanaka explains how to keep your unique, content rich content at the top of your markup, and display it to your users however you want.

16 Useful .htaccess Tricks and Hacks for Web Develoeprs
SEO friendly redirects and SEO friendly URL’s aren’t the only thing .htaccess is good for!

Live Domain Drops and Daily Domain Catching
GoDrops.com has daily domain name giveaways, as well as a constantly updated dropped domain list on the right side of their site! Be sure to follow GoDrops on Twitter to keep up with thier special freebies!

That’s all for now, stay tuned for the next SEO Strategy Round Up!

This neat little trick will force all browsers that are trying to access your website from domain.com into a standardized gateway of www.domain.com for increased search engine consistency, as well as a consistent aesthetic appearance to regular users.

Add the following snippet of code to the .htaccess of your public html directory where you would like to use this.

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.
RewriteCond %{HTTP_HOST} !^([^\.]+)\.your-website\.com
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]

Updated .htaccess to allow subdomains at the suggestion of Jim, The Blogaholic. If you don’t want this functionality, just remove the third line!

Voila, 301 forwarded to the same homepage every time!

(BTW, this also prevents having such a varying pagerank between domain.com and www.domain.com some of the time.)