Internet Marketing Strategy

Analyzing your reach and traction has become job one in the social universe as pretty much everyone and their grandmother sign up for the likes of Facebook, Twitter, and now Google Plus. (Yes, my grams is on Google Plus.) So how do you stay on top? Well, for a quick overview of your social metrics, you can use the Wildfire webapp, which offers a myriad of features at just a few keystrokes and/or clicks.

Measure Your Performance
Use the Wildfire Social Media Monitor to glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large.

Track Your Competitors
No company is an island. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Quickly find out if you’re gaining traction or leaving your competitors in the dust.

Receive Alerts
Whether you’re just starting out or already an expert in social media, Wildfire’s alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

Brian Solis (Principal of FutureWorks and author of BrianSolis.com, a coveted source of business and marketing resources derived from real experience, as well as real success.) has updated the social topography infographic once again with his most current views on what he calls the “social media panorma” and how these networks are being applied in real world scenarios.

It truly gives you an idea of the vast possibilities of information dissemination and how big the “social world” is outside of the big hitters.

When it comes to using Twitter to promote a brand, a lot of people just don’t get it. Here are a couple articles I feel really hit home when it comes to using Twitter correctly. Follow these guidelines, and you’ll start to see more and more success in your Twitter campaigns.

5 Steps to Going Viral on Twitter
Copyblogger gives some bullet points on structuring your tweets in order to facilitate mass retweetage and follows.

Did Phil Baumann Just Save Follow Friday?
Follow Friday was becoming a day of random chaos, it’s about time someone set the etiquette in stone.

Twitter 101 For Business
A special guide, directly from the hoses mouth. Twitter covers the lingo, good practices, use cases, and resources for a business owner looking to dive into the Twitterverse.

Incease Your Blog’s Retweet Rate
You’re using Tweetmeme.com or Retweet.com, but not getting that many successful retweets, what gives?