Internet Marketing Strategy

Analyzing your reach and traction has become job one in the social universe as pretty much everyone and their grandmother sign up for the likes of Facebook, Twitter, and now Google Plus. (Yes, my grams is on Google Plus.) So how do you stay on top? Well, for a quick overview of your social metrics, you can use the Wildfire webapp, which offers a myriad of features at just a few keystrokes and/or clicks.

Measure Your Performance
Use the Wildfire Social Media Monitor to glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large.

Track Your Competitors
No company is an island. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Quickly find out if you’re gaining traction or leaving your competitors in the dust.

Receive Alerts
Whether you’re just starting out or already an expert in social media, Wildfire’s alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

TIMELY.IS is an amazing new Twitter application that analyzes your most recent tweets (well, the last 199 of them, to be exact) and measures them against the retweet rate of your followers to give you a statistical analysis of what YOUR best “Tweeting Times” are throughout the day. It compares both native and classic retweets as well, if you’re aiming to acquire one type of status forwarding or the other.

Happy Friday, everyone! Here’s some good SEO reading for you all to digest throughout the weekend! I’m going to be at the Coachella Valley Music and Arts Festival this weekend, so see you Monday!

• Becoming an SEO Ubergeek / Superweapon
• Using Google Brand Links To Your Advantage
• SEO (Usually) Does Not Create Demand
• How To Track Six Key Web App Metrics
• Leveraging Social Interaction in SEO Campaigns
• Ultimate Duplicate Content Guide

How far does your social influence reach? How fast can you saturate your online network with information? Is there a way to quantify these metrics? Yes, of course there is!

Klout is a free web application that helps measure the effectiveness of your interaction with your social networks. It breaks down your “Klout Score” into several different comparisons as well as gives you a layman’s summary of what Klout thinks of your goings-ons of your social network.

Klout’s free (unregistered) version only supports measuring your Twitter statistics, so make sure to sign up to profile your reach on other social networks.

Brian Solis (Principal of FutureWorks and author of BrianSolis.com, a coveted source of business and marketing resources derived from real experience, as well as real success.) has updated the social topography infographic once again with his most current views on what he calls the “social media panorma” and how these networks are being applied in real world scenarios.

It truly gives you an idea of the vast possibilities of information dissemination and how big the “social world” is outside of the big hitters.

Yes, it’s true, as confirmed by Adam D’Angelo on the Quora discussion boards. Major players within Google’s infrastructure are making headway on a new project, dubiously dubbed Google Me. Google Me is another attempt (Orkut, anyone?) at getting their foot in the door of social networking, possibly even cornering the market if their application will really rival Facebook.

I’m curious to see what direction this social network is headed, and am eager to get my hands dirty in its features. I guess we’ll see what the big G is up to as more details unfold.

I stumbled upon an interesting article highlighting the reasons why Google might not be the right people to develop a social network, check it out: Pandas and Lobsters: Why Google Cannot Build Social Applications…

With Twitter in an ever-changing state, there are more and more opportunities to put your brand out there presenting themselves. Make sure to take advantage of every avenue!

• Top 10 Twitter SEO Tips
• 7 Ways To Use Twitter Search For Marketing

If you want to effectively establish yourself or your company as a respectable and successful persona or entity on Twitter, then you should follow these guidelines while you tweet and follow.

Find a Twitter client you enjoy. Feature-wise, the abilities to create groups and to search the public timeline are the most desirable, so clients like TweetDeck, Mixero, HootSuite, or Tweetizen would be optimal choices.

Don’t be afraid of conversation. In short, the technical purpose of Twitter is to be able to relay messages to another person. So, don’t be afraid to write a personalized thank you tweet when someone follows you. It will give them more inclination to come back to your profile, or even possibly, subscribe to your profile for phone updates!

Measure your success. Keep track of your Twitter Grade, and always be on the look out for ways to beef up your score. Interested in learning how Twitter Grader works?

Watch and search the public timeline. This is THE best way to start conversations and meet new people! Search for hashtags and topics that are related to your realm of expertise. Answer people’s questions, ask some of your own. You’ll start to notice the floodgates have been opened, and the followers are pouring in.

Now you are on the way to being a truly successful Twitter user!

Here is the math behind the major social networks, the formulas worked down from analyzing their inner mechanisms and just exactly how a submission gets a “popular” status. Hopefully, these social networking statistics will provide some insight into how they work, and which ones might be easier to manipulate for your particular niche.

Social Network: Digg
Digg takes, on average, 60 – 300 “Diggs” to become popular, and you can expect to receive around 10,000 to 100,000 unique visitors if your story makes the Digg homepage.

Social Network: StumbleUpon
StumbleUpon submissions take about 30 – 50 “Thumbs Ups” and/or reviews to become popular, and you can expect to receive anywhere from 2,000 – 50,000 unique visitors in the first round, and you will probably receive more traffic over time, in residual waves.

Social Network: del.icio.us
del.icio.us submissions take around 100 – 130 bookmarks in a relatively fast time period to achive popular status, and you can expect around 20,000 unique visitors if you make it to the del.icio.us front page. Expect this number to go up, due to the recent redesign of del.icio.us!

Social Network: Reddit
Reddit submissions take anywhere from 30 – 300 votes to become popular, and you can expect just as wide a range of incoming traffic, which could be 3,000 – 30,000 unique visitors.

Social Network: Yahoo! Buzz
If a Yahoo! editor chooses your submission for inclusion in Yahoo! Buzz, you can expect to receive 1,000,000 to 3,000,000 unique visitors initially, and expect to have higher authority in the search engines now that you have an official link from Yahoo!’s website.

Social Network: Propeller
Propeller stories take around 40 votes to become popular, and you can expect to receive anywhere from 1,000 – 20,000 unique visitors. If your story gets chosen for inclusion on news.aol.com, you can receive upwards of 100,000 unique visitors, and a nice authority link from AOL.

Social Network: Mixx
Submissions to Mixx take about 30 – 50 votes to become popular, and you can expect to receive anywhere from 100 to 1,000 unique visitors, as their network is still expanding and growing their userbase.

Cheers, and remember, if you liked this post, feel free to submit it to your favorite social network! Don’t forget to subscribe to our feed as well!

Welcome to the next evolution in social networking, Stumpedia.

Stumpedia is a sociallly powered search engine that takes input from humans to index, organize, and review the pages of the internet.

You can submit search queries, and add your own entries to the search engine results pages, and furthermore, you can “vote” items on the result pages to bump them up or down. It’s a great way to receive targeted backlinks, while providing useful data to a growing community.

I really like where this system is going, but there seems alot of room for user manipulation of the application, but I’ll stick it out and see how it goes, you should too!