Internet Marketing Strategy

Analyzing your reach and traction has become job one in the social universe as pretty much everyone and their grandmother sign up for the likes of Facebook, Twitter, and now Google Plus. (Yes, my grams is on Google Plus.) So how do you stay on top? Well, for a quick overview of your social metrics, you can use the Wildfire webapp, which offers a myriad of features at just a few keystrokes and/or clicks.

Measure Your Performance
Use the Wildfire Social Media Monitor to glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large.

Track Your Competitors
No company is an island. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Quickly find out if you’re gaining traction or leaving your competitors in the dust.

Receive Alerts
Whether you’re just starting out or already an expert in social media, Wildfire’s alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

You’ve probably seen the Google Plus One button (a button that allows users with a Google account to instantly recommend a website’s content to their social network) fairly often in your daily internet dealing the past month as Google has been rolling it out on their own and select partner websites; but this week it spread like wildfire after Google went public and started to allow webmasters to place it on their own websites.

Google Plus One was launched with AddThis, the social bookmarking scriptlet that is a must have for any webmaster nowadays. In order to add it to your existing AddThis setup, you need to add the addthis_button_google_plusone (google_plusone for those using the WordPress plugin) to your configuration. It’s early enough to take advantage of the bandwagon as the use of Google Plus One continues to spread virally.

Read more about the Google Plus One Button or install the Plus One scriptlet on your website!

Here is the math behind the major social networks, the formulas worked down from analyzing their inner mechanisms and just exactly how a submission gets a “popular” status. Hopefully, these social networking statistics will provide some insight into how they work, and which ones might be easier to manipulate for your particular niche.

Social Network: Digg
Digg takes, on average, 60 – 300 “Diggs” to become popular, and you can expect to receive around 10,000 to 100,000 unique visitors if your story makes the Digg homepage.

Social Network: StumbleUpon
StumbleUpon submissions take about 30 – 50 “Thumbs Ups” and/or reviews to become popular, and you can expect to receive anywhere from 2,000 – 50,000 unique visitors in the first round, and you will probably receive more traffic over time, in residual waves.

Social Network: del.icio.us
del.icio.us submissions take around 100 – 130 bookmarks in a relatively fast time period to achive popular status, and you can expect around 20,000 unique visitors if you make it to the del.icio.us front page. Expect this number to go up, due to the recent redesign of del.icio.us!

Social Network: Reddit
Reddit submissions take anywhere from 30 – 300 votes to become popular, and you can expect just as wide a range of incoming traffic, which could be 3,000 – 30,000 unique visitors.

Social Network: Yahoo! Buzz
If a Yahoo! editor chooses your submission for inclusion in Yahoo! Buzz, you can expect to receive 1,000,000 to 3,000,000 unique visitors initially, and expect to have higher authority in the search engines now that you have an official link from Yahoo!’s website.

Social Network: Propeller
Propeller stories take around 40 votes to become popular, and you can expect to receive anywhere from 1,000 – 20,000 unique visitors. If your story gets chosen for inclusion on news.aol.com, you can receive upwards of 100,000 unique visitors, and a nice authority link from AOL.

Social Network: Mixx
Submissions to Mixx take about 30 – 50 votes to become popular, and you can expect to receive anywhere from 100 to 1,000 unique visitors, as their network is still expanding and growing their userbase.

Cheers, and remember, if you liked this post, feel free to submit it to your favorite social network! Don’t forget to subscribe to our feed as well!

Many of you probably already know, but in case you didn’t … Delicious has undergond a nice, overdue makeover, and it’s residing at it’s own dot com domain! Aaaaaaaaaaaaaand its new design is totally gorgeous. Head on over and check it out now! Don’t forget to bookmark DaftSEO as well!

Delicious!

Cheers!

Social Poster is a new online application that creates an easy regimen for you (as per your criteria) to submit your article to many different social networks. You can specify to include social networks with or without dofollow links, eliminate websites by category and language, or choose Pligg based networks.

You can of course select from Digg, StumbleUpon, Del.icio.us, Reddit, Newvine, Propeller, Google Bookmarks, and you can choose from many more social networking websites.

I’ll be using Social Poster to bookmark and spread the fire about itself! (And of course to submit my own articles to other social bookmarking websites.)