Internet Marketing Strategy

How to increase conversions in just 45 minutes!
Redesigning a website, or even a single page, can be a tedious and time-consuming process. Re-opening a project that you so happily completed can take major mental willpower. However, improving a website doesn’t need to take weeks, or even days. I’m a believer in baby steps: making incremental progress, small victories, minor adjustments with big results.

Using microformats to improve local SEO performance.
Microformats are gaining popularity, and if you’re not using them, you should be. Google’s introduction of Rich Snippets in May 2009 is just another indication that microformats will continue to gain popularity. And as more sites make use of this structured content, small businesses can capitalize on the use of microformats to help feed relevant information about their business to other websites by using microformats.

Employing the 80/20 mantra for increased effectiveness.
By doing an 80-20 optimization of your website — whittling your pages down to the 20% of things that produces 80% of the results — you’ll not only have a simpler site that’ll convert better, but you’ll have less work in developing and managing it since there’ll be less to think about.

If you’re not using text citations already, you need to install Link Building Pro, now.

Wait, you want to know what it is, first? You don’t have time! I guess if I have to explain it to you …

Every time someone selects and copies text on your website, this script will automatically append a link giving you credit.

If you still need an example, just copy/paste the text in this paragraph to see what I mean. See, isn’t that awesome?

Download Link Building Pro, upload the .js file to your website, and start using it, pronto!

Happy Friday, everyone! Here’s some good SEO reading for you all to digest throughout the weekend! I’m going to be at the Coachella Valley Music and Arts Festival this weekend, so see you Monday!

• Becoming an SEO Ubergeek / Superweapon
• Using Google Brand Links To Your Advantage
• SEO (Usually) Does Not Create Demand
• How To Track Six Key Web App Metrics
• Leveraging Social Interaction in SEO Campaigns
• Ultimate Duplicate Content Guide

Search engine optimization is an ever evolving game, but there’s several fundamentals that are pretty key to any strategy for tuning your website for search engine takeover. Here’s a few rules I make sure to follow on any of my websites:

• Choose a memorable and relevant domain name.
• Carefully choose a few keywords and keyphrases to optimize your website for.
• Optimize TITLE tags on all website pages, aim for ~70 characters in your TITLE.
• Make unique and relevant ALT tags for all of your website’s images.
• Carefully craft META description tags and META keyword tags for each of your website’s pages, keep descriptions at ~150 characters or less, and keywords at ~10 or less.
• Employ proper use of H1, H2, and H3 tags to draw reader and search engine attention to important text on each page.
• Optimize the URL structure of your website through URL rewriting.
• Keep your keyword density between 2% to 6%, you can use Textalyser to weigh keyword density.
• Create and maintain quality backlinks, from relevant websites and web registries.
• Don’t rush to totally adopt and switch over to new metrics and audience measurement tools, but certainly do not be afraid to test them, as new ones often have new methods of measurement that eventually get standardized, if not by that application.
• Use Google Alerts to monitor search results for people talking about your website and specific topics in your niche. Being the first person to respond to comments or questions can often lead to a great influx of traffic to your website, as well as do wonders for your brand recognition

Information originally from a post on Ahmed Belal’s blog called Ultimate SEO Checklist, that I have paraphrased and appended to.

With Twitter in an ever-changing state, there are more and more opportunities to put your brand out there presenting themselves. Make sure to take advantage of every avenue!

• Top 10 Twitter SEO Tips
• 7 Ways To Use Twitter Search For Marketing

It’s that time again! What time, you ask? Why, Blog Comic Friday, of course!

Have print mediums really become archaic, and a thing of the past, or have they only become outdated for certain types of queries?

If you liked this comic, check out Ranked Hard for more!

Markup Heirarchy – Advantages in SEO
Soh Tanaka explains how to keep your unique, content rich content at the top of your markup, and display it to your users however you want.

16 Useful .htaccess Tricks and Hacks for Web Develoeprs
SEO friendly redirects and SEO friendly URL’s aren’t the only thing .htaccess is good for!

Live Domain Drops and Daily Domain Catching
GoDrops.com has daily domain name giveaways, as well as a constantly updated dropped domain list on the right side of their site! Be sure to follow GoDrops on Twitter to keep up with thier special freebies!

That’s all for now, stay tuned for the next SEO Strategy Round Up!

It finally here, the booster kit every SEO newbie has been waiting for, handed down to man by the Gods themselves … Okay so maybe I was being a little facetious, who cares?

Due to the repeated questions of many anxious webmasters yearning to climb the ranks of the Google results pages to that #1 spot, that gold mine of traffic, Google released a simple document that overviews what you need to know about search engine optimization, the basics anyway. Google’s Official SEO Starter Guide goes over proper title creation, good practices for title and meta tags, ideal URL structures, website navigation from a search engine spider’s perspective, proper user of anchor and header tags, image optimization, robots.txt, and more!

If you don’t know much about optimizing your site for Google (or any other search engine, for that matter) you should definitely give the PDF a read. Hell, if you feel like brushing up on your SEO fundamentals, you should definitely give the PDF a read.

Check out the post over at Google Webmaster Central or just download the Official Google SEO Starter Guide!

If you’ve heard Jason Calcanis speak, or keep yourself updated on his conferences, you might be familiar with his catch phrase, “SEO has no future.”

I think Jason might be right though, SEO has no “FUTURE” … but only a “PRESENT” … it is often too hard to look and plan a significant distance ahead of yourself.

PS: Sorry for the post drought lately, my boss has been working me dead the past several weeks!

Things around the bend are looking very exciting … DaftSEO will eventually be releasing its own suite of SEO tools, and as we go through the various stages of programming them, we will need people to test and help us debug our programs.

The suite will consist of various software, some will be like “Fast Blog Finder” or “Comment Hunt” to build backlinks, some will be diagnostics software for your blog, and there are some really fascinating ideas that we don’t wont to let everyone know about just yet … but you’ll see.

If you are interested in beta testing software for DaftSEO, then leave a comment to this post stating your interest, and you will be inserted into our beta testers pool, where we will select testers at random. Selected testers will receive an e-mail, so be sure to leave a valid address!

Cheers!