Search engine optimization is an ever evolving game, but there’s several fundamentals that are pretty key to any strategy for tuning your website for search engine takeover. Here’s a few rules I make sure to follow on any of my websites:
- Choose a memorable and relevant domain name.
- Carefully choose a few keywords and keyphrases to optimize your website for.
- Optimize TITLE tags on all website pages, aim for ~70 characters in your TITLE.
- Make unique and relevant ALT tags for all of your website’s images.
- Carefully craft META description tags and META keyword tags for each of your website’s pages, keep descriptions at ~150 characters or less, and keywords at ~10 or less.
- Employ proper use of H1, H2, and H3 tags to draw reader and search engine attention to important text on each page.
- Optimize the URL structure of your website through URL rewriting.
- Keep your keyword density between 2% to 6%, you can use Textalyser to weigh keyword density.
- Create and maintain quality backlinks, from relevant websites and web registries.
- Don’t rush to totally adopt and switch over to new metrics and audience measurement tools, but certainly do not be afraid to test them, as new ones often have new methods of measurement that eventually get standardized, if not by that application.
- Use Google Alerts to monitor search results for people talking about your website and specific topics in your niche. Being the first person to respond to comments or questions can often lead to a great influx of traffic to your website, as well as do wonders for your brand recognition
Information originally from a post on Ahmed Belal’s blog called Ultimate SEO Checklist, that I have paraphrased and appended to.