Happy Friday, everyone! Here’s some good SEO reading for you all to digest throughout the weekend! I’m going to be at the Coachella Valley Music and Arts Festival this weekend, so see you Monday!
Search engine optimization is an ever evolving game, but there’s several fundamentals that are pretty key to any strategy for tuning your website for search engine takeover. Here’s a few rules I make sure to follow on any of my websites:
- Choose a memorable and relevant domain name.
- Carefully choose a few keywords and keyphrases to optimize your website for.
- Optimize TITLE tags on all website pages, aim for ~70 characters in your TITLE.
- Make unique and relevant ALT tags for all of your website’s images.
- Carefully craft META description tags and META keyword tags for each of your website’s pages, keep descriptions at ~150 characters or less, and keywords at ~10 or less.
- Employ proper use of H1, H2, and H3 tags to draw reader and search engine attention to important text on each page.
- Optimize the URL structure of your website through URL rewriting.
- Keep your keyword density between 2% to 6%, you can use Textalyser to weigh keyword density.
- Create and maintain quality backlinks, from relevant websites and web registries.
- Don’t rush to totally adopt and switch over to new metrics and audience measurement tools, but certainly do not be afraid to test them, as new ones often have new methods of measurement that eventually get standardized, if not by that application.
- Use Google Alerts to monitor search results for people talking about your website and specific topics in your niche. Being the first person to respond to comments or questions can often lead to a great influx of traffic to your website, as well as do wonders for your brand recognition
Information originally from a post on Ahmed Belal’s blog called Ultimate SEO Checklist, that I have paraphrased and appended to.
How far does your social influence reach? How fast can you saturate your online network with information? Is there a way to quantify these metrics? Yes, of course there is!
Klout is a free web application that helps measure the effectiveness of your interaction with your social networks. It breaks down your “Klout Score” into several different comparisons as well as gives you a layman’s summary of what Klout thinks of your goings-ons of your social network.
Klout’s free (unregistered) version only supports measuring your Twitter statistics, so make sure to sign up to profile your reach on other social networks.
Google’s Analytics team has just rolled out a new beta feature called “In-Page Analytics” which is a heat map of your visitors clicks and browsing session. Sometimes browsing the visitor reports can be quite overwhelming, especially when trying to gain insightful knowledge into your users browsing patterns; Google Analytic’s new In-Page Analytics can help you keep a visual grasp on this data as you compare it with other audience metrics.
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Hey guys, it’s been a while, but I’m back, and with a vengeance.
In case you haven’t noticed, a WHOLE LOT of amazing things are coming to Google’s Blogger platform! Recent updates bring support for the following
- Many new default themes!
- Many new widgets, available in Blogger Draft.
- Better AdSense integration and support.
- Integration with Amazon’s affiliate program.
- Integration with Google Analytics metrics!
Those are just a few of the highlights, head on over to Google Bloggerto check out all the new features!