Internet Marketing Strategy

I’m trying to optimize a website that has a keyword “collectables (collectibles?!!??!?!??!?!?)” that we need to shoot for.

Searching Google for the term “collectables” yields 76 million results, and no “did you mean to search for collectibles?” link.
http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&q=collectibles&btnG=Search

Searching Google for the term “collectibles” yields 17 million results, and no “did you mean to search for collectables?” link.
http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&q=collectables&btnG=Search

Do you mean to say people will be searching for both variations of my website’s key phrases, and both are correct spellings?!?!? What in St. Peter’s name is this?! Will I have to build backlinks for both variations of my site name?

A quick refresher, maybe I have just forgotten some remedial English, there can’t be two spellings for this same word …

http://dictionary.reference.com/browse/collectibles
http://dictionary.reference.com/browse/collectables

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!! I guess I will have to expand my link building campaign.

I seriously want to cry, strike up another reason I really hate the English language.

Anyway, now my workload for this website has grown some, it will be challenging and (hmph … educational) though, so cheers!