Google In-Page Analytics Beta 1
Oct17
Google’s Analytics team has just rolled out a new beta feature called “In-Page Analytics” which is a heat map of your visitors clicks and browsing session. Sometimes browsing the visitor reports can be quite overwhelming, especially when trying to gain insightful knowledge into your users browsing patterns; Google Analytic’s new In-Page Analytics can help you keep a visual grasp on this data as you compare it with other audience metrics.
So head on over to Google Analytics and take the new feature for a test drive! If you have any questions about In-Page Analytics, feel free to ask here, or at the Google Analytics Help Center.
I think the heat map is one great tool. If you run multiple websites you also see that people do tend to click in certain areas no matter how the design is. Taking this in to consideration is important as you can design your site to attract your visitors to come in deeper to your site or you can even place affiliate links or adverts in the places that will get the most clicks.