Internet Marketing Strategy

Your website is your business (as far as we’re concerned, it might be a personal online home for others that do not use the internet to fatten their wallet, but i digress) … so why not model your website’s structure like companies structure their brick & mortar headquarter buildings?

When you walk into a corporate office, do you immediately become disoriented, and lose a sense of why you came there, and forget where you wanted to go? No! Anyone who walks into that office, regardless of actually knowing exactly what or who they want to see, can easily choose a destination and reach it. Everything is easily accessible. There’s usually a directory that lists every office in the building (on a website: navigation, site map, about), and what it does. And, if you’re still lost, there’s usually a secretary (on a website: support, contact, faq) that can help you out.

You can tell which companies have been built for success (and achieved it) by the architecture and design of their building, lobby, and offices. Their buildings rise several stories, the lobbies are spectacular and immaculately designed, the offices overlook the city and have painted walls (not egg shell, ho-hum white) … These companies all have WEBSITES that MATCH the “luxurious professionalism” they have designed their building with, I guarantee it.

Structure and design your website for “luxurious professionalism” and get yourself there sooner!

P.S. This post is for tomorrow, I won’t be able to post because I’ll be to drunk to type! Happy Memorial Day!

P.P.S. Check out what’s coming over at passive progress … excited? Sign up for beta testing if you are.

Ever wonder why you seem to not be growing within your niche or constantly having your link requests rejected by the powerhouse blogs and websites?

There’s two reasons.

First, you don’t focus enough on generating new, thought-provoking content for your readers. Authority bloggers usually only mention or link back to websites or articles they find interesting, have a certain ingenuity, or bring something new to the table. If you’re not doing this, and just regurgitating information that is already found on thousands of other blogs, there is going to be no outside interest because it is already involved somewhere else.

Second of all, you haven’t even begin to establish yourself as an authority. You constantly try to get high traffic blogs to link to you, but they notice that you don’t even have the support of your fellow small to medium sized fish. Don’t set unrealistic goals and only ask for links from people like John Chow, Shoemoney, or Darren Rowse … look for websites and blogs that are experiencing the same growth and traffic rates as you. In a likely case, they will also have more feedback for and information to share with you.

It’s just like fishing, you aren’t going to land a three hundred pound tuna your first time, just take your time, enjoy it, and fish.

Someone asked this question on a message board I frequent, and, while this question is asked all the time, day in and day out, I realized that no-one in all the blogs, message boards, and documentation websites I visit has seemed to visit this topic yet.

There is really only one answer.

Ready? I’m going to sound like a broken record.

Constantly update your site with fresh, related content and always be on the lookout to build quality backlinks with other sites in your niche.

Sound familiar?

Also, be sure to stay on top of new search trends and marketing strategies, you must stay informed so you can inform others.

Now you have the knowledge of how to receive 10,000 visitors under your belt, happy?

1. Title and header tags are the most important seo elements on your website.

Definitely true, true search engine experts structure their whole website around these elements, that’s why there are so many plugins for various content management systems that make it easier for you to make changes to these tags. Title and header tags probably hold more value in SEO weight than meta tags do now.

2. Relevant keywords contained within your domain name (base or full URL) is an excellent search engine strategy.

Having a TLD that contains the keywords for the niche you are targeting is a very powerful asset in your mission to brand and market your product and/or website, in fact I’d say it is one of the most important aspects of optimizing your website, aside from number one.

3. Image descriptions help increase traffic.

Aside from being compliant, alt tags on images will give even more weight to your page by letting search engine spiders know even further exactly what your product is and which market to deliver it to.

4. Good quality links are good quality links.

And you can’t go wrong with that. Search engines currently do and will always give high value and increase your search engine rank positioning as you accumulate links from high traffic and/or high quality websites and networks.

5. New, unique content will bulk up your traffic.

As long as you keep updating your website, search engine bots and readers will keep coming back to your website, hungry for more information that you can provide them with. So keep it up!

So remember to adhere to the standards, because they will always guide you in the right path.