Internet Marketing Strategy

This neat little trick will force all browsers that are trying to access your website from domain.com into a standardized gateway of www.domain.com for increased search engine consistency, as well as a consistent aesthetic appearance to regular users.

Add the following snippet of code to the .htaccess of your public html directory where you would like to use this.

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.
RewriteCond %{HTTP_HOST} !^([^\.]+)\.your-website\.com
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]

Updated .htaccess to allow subdomains at the suggestion of Jim, The Blogaholic. If you don’t want this functionality, just remove the third line!

Voila, 301 forwarded to the same homepage every time!

(BTW, this also prevents having such a varying pagerank between domain.com and www.domain.com some of the time.)

If you notice small details about my blog, you might have noticed that I switched the formatting of the title tags on my blog post pages a couple days ago, well here is the code snippet to follow suit.

Open your Blogger template, and find:

http://www.miraclesalad.com/webtools/clip.php?clip=f62

Delete that, and replace it with “optimized” piece of code:

http://www.miraclesalad.com/webtools/clip.php?clip=f63

Save your template, and publish your blog!

If you don’t know what this does, here’s a quick explanation.

Instead of this post title reading “Promotion & Marketing Techniques – Optimize Blogger Post Titles for Better Search Engine Positioning” … it will show as “Optimize Blogger Post Titles for Better Search Engine Positioning – Promotion & Marketing Techniques” … so your website will show up with your post details first in search engines, makes sense right? People are searching for what they want to find, which isn’t always specifically your website’s name. So, this will attract just that many more visitors to your site.

If you’re a fan of submitting things to Social Media websites, or part of your job description entails submitting things to Social Media websites … then I can pretty much guarantee that you will make good use out of SocialMarker.

SocialMarker facilitates the use of various Social Media websites by using a single interface to submit your link to any or all of twenty eight different Social Bookmarking Services.

(Mainly: Digg, Technorati, Del.icio.us, Slashdot, Propeller, Reddit, Twitter, StumbleUpon, Fark, and Newsvine, but the list goes on)

SocialMarker also makes it even easier by providing a Firefox toolbar to make submissions a one click process.

There’s even a widget you can install to your blogs and websites to make submissions easier for your readers!

SocialMarker requires that you have a registered account at the Social Media websites you are bookmarking to.

are the embodiment of evil. Stay away from them, stay away, I say!

Most word clouds use an existing PR/Alexa ranking to give potential suckers a misconception on what the value of the to-be-purchased link actually is.

They aren’t worth anything, friend, so save that $0.50 you would have spent on the original link for a cup of java at your local donut shop, and that $0.25 to bold and underline it for the newspaper. You won’t regret it.

I came upon this post on the Small Business Search Engine Marketing blog … It really made me laugh.

Top 21 Signs You Need a Break from SEO

1) You wish the people who do movie credits would start spelling stunt dubl the right way.

2) When helping a client find the right domain, you suggest she add “moz” to the legal business name.

3) The S, E, and O keys on your keyboard are broken.

4) When your son tells you he wants to go play in the sandbox, you tell him it doesn’t exist.

or

5) When your son tells you he wants to go play in the sandbox, you fear you won’t see him again for eight months.

6) You think the idea of spending four days in Chicago in December sounds fun.

7) You can pronounce Krasilovsky.

You giggle like a little girl every time you tell the butcher you’d like some pork Cuttlets.

9) Latent Semantic Indexing makes sense to you.

10) When your child asks you to explain the myth of Sisyphus, you tell her about the DMOZ submission process.

11) You lay awake at night wondering who would win a foot race: a marketing pilgrim or a marketing sherpa.

12) You feel uncomfortable and out of place at a minor league baseball game because you don’t see a Text Link Ads advertisement on the outfield wall.

13) At the same ball game, you wonder why the souvenir stand is only selling gray hats.

14) On a visit to the zoo, you realize that the graywolf, web guerilla, and randfish exhibits must be closed. You’re pissed about that.

15) You know the URLs for Search Engine Guide, Search Engine Herald, Search Engine Journal, Search Engine Lowdown, Search Engine Roundtable, and Search Engine Watch, and can explain the nuances which make each unique, not to mention rattle off the list of writers for each one, including those who write for more than one of them.

16) Following in the footsteps of Cartoon Barry, your brilliant idea for 2007 is to create an alter-ego for yourself called “SEO Shaft.” Your blog’s tagline will be “Can ya Digg it?”

17) You wish every search engine had a duplicate content filter as good as TiVo’s.

18) When your daughter brings home a new boyfriend to meet you, your first thought is to check his backlinks.

19) Your second thought is to warn them about the dangers of reciprocal linking.

20) You just wrote an article titled “50 Amazing Things For Sale in My Garage This Weekend.” You think the local paper will publish it. Or at least link to it.

21) You laughed at anything on this list!

Guilty of several of those reasons … but no time for breaks!

568 non-reciprocal directories just waiting to link to your website. : ) Make sure it matches your niche, though!

Free Non-Reciprocal Directory List

Alot of large, linkstrong websites have scripts in their software suites that are used to redirect to another portion of their site. Fortunately, on some of them, the coders forget to limit the redirect to local pages only, or some are just used to link to external sites which means they are already primed for this use.

Anyway, check it out:

http://myspace.com/index.cfm?fuseaction=cms.go&_u=http://www.google.com/
http://myspace.com/index.cfm?fuseaction=cms.go&_u=http://www.google.com/

Using hex, you can get around some of the filters MySpace puts up to block unwanted websites (alot of proxy websites will get blacklisted by MySpace, etc.).

Here’s another one:

http://dect.myspace.com/event.ng/Type=Click&Redirect=http://www.google.com
http://dect.myspace.com/event.ng/Type=Click&Redirect=http://www.google.com

http://www.jottings.com/100-oldest-dot-com-domains.htm

As we all know, the length a domain name has been registered adds to its page strength in search engines. Here’s a list of the 100 oldest domain names to date, the oldest one is only 15 years old! I wonder if any of my sites will be that big or noted in 15 years … or if they’re still around.