Internet Marketing Strategy

Good God, I’ve resorted to making a list of tools and utilities that are well employed by any internet marketing specialist or seo practitioner.

ValidRank – Provides an analysis of a website’s PageRank and checks to see if the data projected is accurate or not.

Google Ranking Factors – Good resource for double checking your own website’s optimization strategies.

SEO Test – Rates the search engine optimization techniques used on your website, provides a nice basis to improve your SEO.

Shoemoney SERPs Tool – Easy to use SERP checker, check your URL against your keywords.

NoFollow Check – Check if a website or blog has the nofollow attribute enabled.

Page Strength – Rates your website’s relative importance and net visibility.

StatCounter – My favorite website metrics and analytics utility.

Backlink Checker – Categorizes the backlinks by domain linked from, useful tool.

Hope you found the list useful, if you have any really neat utilities I failed to mention here, please leave a comment, thanks!

No longer self employed and self proclaimed, living from odd job to odd job. I was hired this week by Geek Works Unlimited, a local computer company with a web design subdivision located in sunny Palm Desert, CA.

I was placed on the Geek Works web design staff, and I am already updating a local real estate website for a client.

There’s even a sort of internet marketing and advertising division, who work with various advertising agencies and PPC campaigns like AdWords, AdSense, BidVertiser, and AzoogleAds.

They set me up with my own work desktop (on my very own desk, in my very own cubicle) as well today, as well as requested from me a list of software I would like them to install by tomorrow.

In the words of Peter Griffin … “Freakin’ Sweet!”

Now let me update you with some quasi bad news.

In a previous post, I mentioned several ways to bolster your Alexa ranking.

During a recent update, the redirect function that was available off of Alexa’s website was disabled, so this trick is no longer effective.

P.S. Sorry for the lack of updates for the past couple weeks, I haven’t had a stable internet connection.

You may have seen that nifty little widget I added to the right sidebar of my blog last week, and in case you’re wondering what it is …

Well, Entrecard is a new virtual way to represent yourself online. The Entrecard system allows webmasters to place a widget on their website, which allows other Entrecard members to “drop” their card in your inbox, for you to check out from your Entrecard dashboard on their website. Likewise, you can go around to other Entrecard members’ websites, and drop your card in their inbox.

However, aside from providing a great way to establish an “identity” online, Entrecard allows a unique way to advertise, you can display cards from other users on your Entrecard widget. You build up credits by dropping your card, having cards dropped in your own inbox, and showing advertisements from other users. The cost to advertise on sites varies, and the cost for others to advertise on your own website goes up as statistics do in a parallel way.

Many high traffic blogs and websites are starting to implement the Entrecard solution, like John Chow, Tyler Cruz, John Cow, Mixed Market Arts, and more!

If you haven’t joined the community yet, get your Entrecard today!

A couple of days ago I stumbled upon a new type of social link-sharing website, Sivatar. I guess in its worst context it could be described as a “link farm” … but to me it seems like a unique new way to share your link with the rest of the internet.

Sivatar is a link sharing community, where you can upload a 50 x 50 avatar to represent your presence online. You can anchor your avatar image to link to whatever website you wish, along with a short description of said website.

You are only allowed to upload one Sivatar per website, but you are allowed to link to as many different websites as you want with separate Sivatars.

There’s no real relevance behind the link, but it’s a real neat idea (and a free nofollow backlink), and I hope the concept gets expanded upon alot.

There’s no surefire way to instantly command internet users to navigate to your website to boost your Alexa count, but there are a few methods to help you steadily raise your ranking.

1. First off, make sure you are doing your own part. Install the Alexa toolbar on your browser of choice so your own visits count towards your total!

2. What do you think comes next? Yessir, now we try to have the users do their part. Devote a small portion of your website (on a separate page, or the homepage) where you can ask your users to install the Alexa toolbar themselves.

3. When submitting to directories, check and see approximately how many Alexa users browse that directory. A higher count there means a higher Alexa count for you!

4. Use Alexa itself to create redirect links for your website. ( eg: http://redirect.alexa.com/redirect?typelife.blogspot.com )

5. Make sure to link from your website to your Alexa statistics page. Like this.

You might remember my old post, where I discussed methods to manipulate various “Friend Adding” networks to bolster your friend counts.

Just a small update, with various new sites that are exploitable:

FriendStorm
FreeAdder