Internet Marketing Strategy

Oli Gardner of Unbounce posted this to the SEOmoz blog early last year, but I wanted to revisit it for any young, budding online marketing gurus out there reading this resource. This 15,000,000 pixel infographic is broken down into two parts: part one is a cogged wheel outlining 50 tasks broken down by discipline, and part two is a six month course that is aimed at transforming you into an internet marketer.

Be sure to follow along with Oli Gardner’s post, as he has each step on the noob’s guide to online marketing infographic broken down and explained in detail.

What if I told you that you could use an already existing piece of marketing material in your possession (and if you don’t have one, I strongly advise you design or have someone design you one) to effectively establish several solid backlinks to your website?

Well, you better believe it! Several sites exist that let you submit your business card to be categorized, viewed, and rated by others. You also get to put a link to your website when you sign up and upload your business card!

• Cards Press
• Creattica
• Card Observer
• Card Nerd
• Pressing Letters
• Your Business Card Sucks

When it comes to using Twitter to promote a brand, a lot of people just don’t get it. Here are a couple articles I feel really hit home when it comes to using Twitter correctly. Follow these guidelines, and you’ll start to see more and more success in your Twitter campaigns.

5 Steps to Going Viral on Twitter
Copyblogger gives some bullet points on structuring your tweets in order to facilitate mass retweetage and follows.

Did Phil Baumann Just Save Follow Friday?
Follow Friday was becoming a day of random chaos, it’s about time someone set the etiquette in stone.

Twitter 101 For Business
A special guide, directly from the hoses mouth. Twitter covers the lingo, good practices, use cases, and resources for a business owner looking to dive into the Twitterverse.

Incease Your Blog’s Retweet Rate
You’re using Tweetmeme.com or Retweet.com, but not getting that many successful retweets, what gives?

Hey guys, welcome to another installment of Monday’s Marketing Mashup, where DaftSEO brings you the latest by the greatest in search engine strategies and marketing tactics!

10 Way to Launch a New Blog With a Bang
Web Designer Depot shows us what it is to truly be prepared to take on a new blog, and what it takes to truly make a new endeavor successful.

Link Building is Faster with BuzzStream
Colin LaHay takes a look into the new Link Building CRM software, BuzzStream, and shows us how to manage our backlink campaigns.

7 Rules for Link Building in 2009
Eduard Blacquiere, also known as EdWords, gives us a couple tips for having a really solid link building strategy, maximizing the points of inbound traffic and link juice.

Well, that’s all for now, stay tuned for the next Marketing Mashup!

If you’re like me, you have a pretty busy work day, and sometimes you just can’t spend the precious moments you have off (or you can’t afford to pay someone) doing smaller tasks (that of course, must be done) because you’re focusing on the big picture, working on something larger in your project.

Here are a bunch of time and money saving resources that will help you in both online and offline marketing.

Free 125×125 Entrecard Badges & Advertisements
Free 125 Cards provides quality 125×125 for public use, and provides a web interface to customize them on the fly!

Free Web 2.0 Badge Button Generator
Fresh Badge lets you create smooth looking badge graphics for use in your website or emails, or even pip icons for rankings! (Honorable Mention: Web 2.0 Badges)

Free Web 2.0 Logo Generator
Creatr lets you choose from six different styles that mimic popular Web 2.0 logos to make your own.

Free Web 2.0 Icons
UtomBox provides some great Web 2.0 themed icons to use on your website for linking to your RSS feeds, popular social networking websites, and more. If you’re just looking for icons to link to your RSS feeds, check out Feed Icons.

Free Tabbed CSS Menus
Exploding Boy has some really sweet looking CSS based navigation menus that can easily be incorporated into any website you are designing. Explore the rest of the site for more excellent resources.

Free Chart / Graph Generator
Maani.us’s XML/SWF Charts can help you out if you’re in a swift bind to get a presentation ready for the meeting you have in the morning with Mr. Kawasaki, fresh off his red eye flight.

Free Vector Imaging / Conversion
Vector Magic is an online utility that will take images you upload, and convert them into vector format. You can download your vector in EPS, SVG, PDF, or PNG.

Free HTML to RSS Converter (RSS / HTML Content Scraper)
RSSxl is a really useful web application that lets you take content from an HTML page and convert it into an RSS feed you can publicize or handle with a web scripting language, like PHP. Many things can be done with this.

Hope you guys found something you can use!

Many people complain that when they ask for links, or try to share their link on various communities, that they experience little to no success, or even get banned from the venue they are trying to reach.

Well, you have to make sure to follow the rules!

When you’re posting your links on forums, make sure it is allowed by the community to append your link to your signature. Don’t post your link in new threads and replies all throughout the message board, instead, look for an advertising or promotion specific forum where the administrators want these sort of threads to be placed. (e.g. a “post your link” forum, or a “review my site” forum.)

When posting comments to blog, don’t clutter your post with links to your blog, instead focus your energies on contributing something back to the blog (provide information, ask a question, etc.) and leave your link in the URL field. I can pretty much guarantee your comment will be approved and you will gain a relevant backlink.

I hope this has helped you out, following these guidelines has ensured that 99.9% of my comments get approved, and I’ve never been banned from a message board for promoting my website within a reasonable means.

Someone asked this question on a message board I frequent, and, while this question is asked all the time, day in and day out, I realized that no-one in all the blogs, message boards, and documentation websites I visit has seemed to visit this topic yet.

There is really only one answer.

Ready? I’m going to sound like a broken record.

Constantly update your site with fresh, related content and always be on the lookout to build quality backlinks with other sites in your niche.

Sound familiar?

Also, be sure to stay on top of new search trends and marketing strategies, you must stay informed so you can inform others.

Now you have the knowledge of how to receive 10,000 visitors under your belt, happy?

1. Title and header tags are the most important seo elements on your website.

Definitely true, true search engine experts structure their whole website around these elements, that’s why there are so many plugins for various content management systems that make it easier for you to make changes to these tags. Title and header tags probably hold more value in SEO weight than meta tags do now.

2. Relevant keywords contained within your domain name (base or full URL) is an excellent search engine strategy.

Having a TLD that contains the keywords for the niche you are targeting is a very powerful asset in your mission to brand and market your product and/or website, in fact I’d say it is one of the most important aspects of optimizing your website, aside from number one.

3. Image descriptions help increase traffic.

Aside from being compliant, alt tags on images will give even more weight to your page by letting search engine spiders know even further exactly what your product is and which market to deliver it to.

4. Good quality links are good quality links.

And you can’t go wrong with that. Search engines currently do and will always give high value and increase your search engine rank positioning as you accumulate links from high traffic and/or high quality websites and networks.

5. New, unique content will bulk up your traffic.

As long as you keep updating your website, search engine bots and readers will keep coming back to your website, hungry for more information that you can provide them with. So keep it up!

So remember to adhere to the standards, because they will always guide you in the right path.

Sure, on the long run, from a statistical point of view, if you have steadily increase your flow of traffic, you will steadily increase your conversions. But you are not increasing your conversion rate, merely adding to the tally of actual conversions.

A website that converts well naturally gains more traffic, so it’s good to make this your focal point. Make sure you try and test different advertising strategies and placements. Maybe you should try to find another venue or medium to market your brand in.

Perhaps you need to change the way you write your headlines. Could it be possible you aren’t submitting your social bookmarks to the category that most fits your article?

Is AdSense not converting well for you? Try out another pay per click network, or maybe experiment with some affiliate programs!

Just remember, don’t ever be afraid to try something new! It just might be worth it!

What have you done in the past to increase conversions?

So your inbox is flooded every morning with the latest guru tips, newsletters, and ebooks on how to make $3,435 every 10 minutes, how to get 8,425 targeted visitors in a day, how to boost your AdSense income by thousands of dollars in just a couple weeks, how to get a gazillion people to subscribe to your rss feed, and you still have yet to achieve these coveted goals?

That’s because these money making schemes don’t work for anyone but the person who created it, and those who suckered you into purchasing the piece of crap through an affiliate link.

99.9% of these crud filled emails are relaying false or regurgitated information. Everything they have to say can be found already on the internet in a cleaner format, and it’s not cluttering up your inbox! Sure, there’s an occasional gem once in a while, but you’re better off just subscribing to the rss feed of someone you KNOW is an authority in your niche.

You don’t get e-mails flooded with advertisements and more sales pitches, you just get a nice update every time the specialist has something new to teach you. It’s better that way, trust me.

So unsubscribe from that crappy mailing list, subscribe to TYPELiFE, and start getting real, experience driven information today! : )