Internet Marketing Strategy

I was so involved in writing up 5 SEO No-No’s on Friday that I completely forgot I was supposed to shoot you guys a blog related comic. (Really sorry folks!) So, to make up for it, I present…

Beware The Dark Side

Cheers!

Some of these might seem they have been drug out and beaten many times, but you still see sites employing these methods, scattered across the internet.

Do not stuff the same keyword / keyword phrase into every header tag!
You will not pass search engine spider inspection, and your website will appear dull and boring to actual readers who might actually have an interest in your site.

Do not cram your title with tons of keywords!
Your title should be quick and to the point, and optionally include your site name at the end. It’s there to inform both visitors AND spiders of exactly what the page is about.

Do not bold the same keyword over and over and over!
Using bold to emphasize points you are trying to make is great, and can help visually direct a user along your idea’s path of progression. However, if used and abused, it can quickly turn the same visitor away.

Do not stuff keywords into the alt attributes of your images!
This is another SEO No-No! Alt attributes should accurately describe the image that it is describing. Nothing more, nothing less. Make sense?

Do not stuff keywords into anything, period!
It’s easily picked up on by search engine spiders, as we’ve all learned one way or another, and it can just as easily repel potential readers or customers.

Capiche?

Alot of large, linkstrong websites have scripts in their software suites that are used to redirect to another portion of their site. Fortunately, on some of them, the coders forget to limit the redirect to local pages only, or some are just used to link to external sites which means they are already primed for this use.

Anyway, check it out:

http://myspace.com/index.cfm?fuseaction=cms.go&_u=http://www.google.com/
http://myspace.com/index.cfm?fuseaction=cms.go&_u=http://www.google.com/

Using hex, you can get around some of the filters MySpace puts up to block unwanted websites (alot of proxy websites will get blacklisted by MySpace, etc.).

Here’s another one:

http://dect.myspace.com/event.ng/Type=Click&Redirect=http://www.google.com
http://dect.myspace.com/event.ng/Type=Click&Redirect=http://www.google.com