I’m currently running experiments with different link sets and widget types for displaying products from Amazon’s catalog.

Currently the widget that converts to the most sales is using classic links placed within a well worded review with a nice picture of the product. Link them twice to the sales page in the text, and make the product image link to the sales page as well.

I’ve gotten a couple of conversions from the “My Favorites” A.K.A. the “I Recommend” widget, but I wish it was more customizable.

What’s your favorite Amazon widget? What works best for you?

Sure, on the long run, from a statistical point of view, if you have steadily increase your flow of traffic, you will steadily increase your conversions. But you are not increasing your conversion rate, merely adding to the tally of actual conversions.

A website that converts well naturally gains more traffic, so it’s good to make this your focal point. Make sure you try and test different advertising strategies and placements. Maybe you should try to find another venue or medium to market your brand in.

Perhaps you need to change the way you write your headlines. Could it be possible you aren’t submitting your social bookmarks to the category that most fits your article?

Is AdSense not converting well for you? Try out another pay per click network, or maybe experiment with some affiliate programs!

Just remember, don’t ever be afraid to try something new! It just might be worth it!

What have you done in the past to increase conversions?