Another great strip by Ranked Hard, this comic depicts The Real Reason Your Site Dropped in Google.

Good thing I use AdWords!

Alot of people have bad experiences with Google’s AdWords program because they forget two very simple and effective options to tailor their Google AdWords campaign.

First, make sure you set your daily spending limit! Don’t jinx your traffic by paying for clicks you can’t afford, or even getting clicks that are not as valuable to you, because they are less targeted.

Which brings me to my second point, when setting up your campaign, uncheck the box that says “include in Google’s extended network” … displaying advertisements in the extended Google site network will place your ads on (relevant) websites that are running the AdSense program. You want your advertisments to display on the results index page relevant to your keywords, because that is as targeted as you are going to get.

So, don’t forget to save yourself time, money, and trouble by employing these AdWords techniques!