I logged into my Google AdSense account to check my earnings yesterday, and lo and behold, the mark of the beast was staring back into my face.

Have you ever gotten $6.66 (or $666.00) for your daily income? Or maybe on your check?

But mostly, should I be scared?

Please be patient with me as I fool around with how I’m displaying the AdSense advertisements here on DaftSEO.

I was inspired to finally tweak it to my liking by Darren Rowse’s post: Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight.

Cheers!

There are many heated arguments on the internet (via message boards, blogs, social networks, and other community type sites) over which blogging software can provide the best seo optimization features for your own blog.

Well first of all, you have several options. You can use a free hosted service (the most popular being Google’s Blogger), use blogging software you can upload to your own server and domain (the most popular here would be Wordpress, which also offers a free hosted version, but it lacks the customization options you will want), or using a CMS software to manage your post items and other integrated plugins that come with software like Joomla or Drupal.

Google’s Blogger is GREAT for creating and managing many blogs on a smaller scale. If you want to make a bunch of AdSense ready websites swiftly and with ease, I would recommend using this blogging platform. You can manage posts, themes, and advertisements from the Google Dashboard, and the new widgets coming in Blogger Draft look really appealing.

However, if you want to create one to a few really great blogs with decent traffic and authority, you should option for Wordpress. It’s a fine piece of software with many built in features that Blogger does not have. It’s easier to customize themes (in my opinion) and create your own modifications to the software (or use a user created one that already exists and is widely supported) as well as better for handling larger loads of traffic and spam comments. Speaking of comments, I believe Wordpress is better for user participation, when I moved to Wordpress, my comment rate increased five fold … sure the spam comments increased too, but Akismet has literally filtered them all.

I hope this gives you a better perspective on how to choose your seo optimized blogging platform.

Arrivederci!

Sure, on the long run, from a statistical point of view, if you have steadily increase your flow of traffic, you will steadily increase your conversions. But you are not increasing your conversion rate, merely adding to the tally of actual conversions.

A website that converts well naturally gains more traffic, so it’s good to make this your focal point. Make sure you try and test different advertising strategies and placements. Maybe you should try to find another venue or medium to market your brand in.

Perhaps you need to change the way you write your headlines. Could it be possible you aren’t submitting your social bookmarks to the category that most fits your article?

Is AdSense not converting well for you? Try out another pay per click network, or maybe experiment with some affiliate programs!

Just remember, don’t ever be afraid to try something new! It just might be worth it!

What have you done in the past to increase conversions?

Alot of people have bad experiences with Google’s AdWords program because they forget two very simple and effective options to tailor their Google AdWords campaign.

First, make sure you set your daily spending limit! Don’t jinx your traffic by paying for clicks you can’t afford, or even getting clicks that are not as valuable to you, because they are less targeted.

Which brings me to my second point, when setting up your campaign, uncheck the box that says “include in Google’s extended network” … displaying advertisements in the extended Google site network will place your ads on (relevant) websites that are running the AdSense program. You want your advertisments to display on the results index page relevant to your keywords, because that is as targeted as you are going to get.

So, don’t forget to save yourself time, money, and trouble by employing these AdWords techniques!

Please bear with me as I update the blog to facilitate Google’s AdSense program.