1. Title and header tags are the most important seo elements on your website.

Definitely true, true search engine experts structure their whole website around these elements, that’s why there are so many plugins for various content management systems that make it easier for you to make changes to these tags. Title and header tags probably hold more value in SEO weight than meta tags do now.

2. Relevant keywords contained within your domain name (base or full URL) is an excellent search engine strategy.

Having a TLD that contains the keywords for the niche you are targeting is a very powerful asset in your mission to brand and market your product and/or website, in fact I’d say it is one of the most important aspects of optimizing your website, aside from number one.

3. Image descriptions help increase traffic.

Aside from being compliant, alt tags on images will give even more weight to your page by letting search engine spiders know even further exactly what your product is and which market to deliver it to.

4. Good quality links are good quality links.

And you can’t go wrong with that. Search engines currently do and will always give high value and increase your search engine rank positioning as you accumulate links from high traffic and/or high quality websites and networks.

5. New, unique content will bulk up your traffic.

As long as you keep updating your website, search engine bots and readers will keep coming back to your website, hungry for more information that you can provide them with. So keep it up!

So remember to adhere to the standards, because they will always guide you in the right path.